Continuing with the Nike analogy вЂ“ you know what youвЂ™re getting if the product is legit, itвЂ™s the same in the US, Poland, or New Zealand. ItвЂ™s also a guarantee of a certain standard and, maybe even more importantly вЂ“ uniformity. To put it simply, the difference between the Nike check and some other company trying to break through is that Nike doesnвЂ™t need anything other than their logo for everybody to know whatвЂ™s going on, compared to another company that must, aside from the logo, put in additional images, text and maybe even prices to get their point across.ДЄ highly recognizable logoВ isnвЂ™t just about advertising. Having a striking logo thatвЂ™s immediately recognizable saves you resources in terms of both spaces (no need for explanations) and, consequently, funds (more space for ads means a more significant percentage of the budget goes into advertising). On pages, space is literally limited to your screen more than a store window ever was. Retail is on an unending downwards spiral, so everyoneвЂ™s shifted to the web. This isnвЂ™t anything new, and it started decades ago, but itвЂ™s never been more important than now and every creative branding agencyВ knows this very well. Now, because of the limited exposure and interest you have at your disposal, your entire statement is usually boiled down to a single image вЂ“ a logo. Rarely can you see ads (no matter the media) that emphasize a product or service without putting the brand at the forefront. The focus has been put on the brand that, within itself, encompasses everything youвЂ™re offering. Marketing processes have evolved immeasurably to keep up with these changes. We live in a fast-paced world with short attention spans and even shorter chances to make an impression.

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